Official Partnership
HGL Group x Senna Shop
Born to Race.
Built to Deliver.
Two world-class operations. One shared mission: delivering legendary Senna products faster, smarter, and with the precision that a legend deserves.
HGL FULFILLMENT – ALL YOU NEED –
Official Senna Shop
SennaShop.com is the only official global retailer of Ayrton Senna-branded merchandise. Every purchase directly supports the Ayrton Senna Institute, funding transformative education projects for youth across Brazil.
From the iconic helmet-pattern tees to the premium TAG Heuer × Senna collaboration, the store serves fans across 100+ countries with curated collections honoring one of motorsport’s greatest legends.
Everything Your Business Needs
HGL’s e-commerce fulfillment suite handles every step of the order journey, allowing brands like Senna Shop to focus on what they do best.
Import & Customs Clearance
We handle product imports, customs clearance, and all related documentation, ensuring a smooth and efficient market entry.
Secure Warehousing - ISO-certified
Organized warehousing with stock control, inventory visibility, and scalable storage capacity for online sales, wholesale orders, and events.
B2C Fulfillment
Complete webshop order handling, including picking, packing, labelling, small parcel preparation, dispatch, and shipment tracking for individual customer orders.
B2B Distribution
Dedicated support for retailers, resellers, and wholesale partners, including larger order preparation, pallet shipments, bulk packing, and coordinated deliveries.
Returns Management
Full returns handling, including inspection, relabelling, steaming, refolding, repackaging, restocking, and preparing products for resale.
Event Logistics
Stock preparation, transport, venue delivery, setup support, inventory handling, and all logistics needed for smooth event operations.
On-Site Event Sales
Complete on-site sales support, including retail setup, sales staff coordination, hostess organization, customer handling, and direct merchandise sales at events.
Event Sales
We provide complete on-site event sales solutions, from stock preparation and transport to retail setup and direct customer sales.
Our team can organize sales staff, hostesses, product displays, inventory handling, and the full sales process during the event.
With HGL Group, brands can appear at events with a professional retail presence, while we manage the operation from start to finish.
The Competitive Edge
Choosing HGL as your CEE fulfillment partner is a strategic advantage that compounds over time.
One Operational Playbook
Single WMS, unified reporting, one point of contact, regardless of how many countries you ship to across CEE.
No Infrastructure Investment
Tap into HGL's existing warehouse network from day one, no leases, no headcount, no capital outlay required.
Peak-Season Scalability
Multi-shift operations and a flexible labour model mean HGL scales capacity during F1 race seasons and holiday surges.
Certified & Compliant
ISO 9001, ISO 27001, AEO status, and GDPR-compliant data handling, the full compliance stack is already in place.
Brand-First Fulfilment
Branded packaging, marketing inserts, and personalised unboxing experiences. HGL treats every parcel as a brand touchpoint.
Real-Time Visibility
Live stock counts, order tracking, and returns dashboards. Full transparency from warehouse shelf to customer doorstep.
Racing Beyond the Finish Line
Ayrton Senna, a four-time Formula 1 World Champion. A symbol of passion, precision, and humanity. The Ayrton Senna Institute, funded by every purchase from SennaShop.com, has touched the lives of millions of Brazilian youth through education and opportunity.
By partnering with HGL to power global fulfillment, Senna Shop can reach more fans, fulfill more orders, and ultimately fund more education. Creating a direct line between a parcel delivered to you, anywhere in the world, and a child in Brazil gaining access to their future.
Ready to Race Ahead?
Whether you’re a brand looking for Global / European fulfillment or a Senna fan ready to shop the 2026 collection, the next step starts here.
HGL is a member of the following networks and professional organizations:
HGL is certified and accredited to the following standards and procedures:
AIR, OCEAN, ROAD — OR STRAIGHT FORWARD ON-BOARD COURIER, HGL HAVE SOLUTIONS WITH AN EXPERIENCED TEAM ABLE TO SATISFY THE MOST SUPERLATIVE REQUIREMENTS.
